Herbalife, a global nutrition company, is encouraging Americans to vote in the 2016 presidential election and find the information they need to cast their ballot by using the tools and resources developed by the company in partnership with two nonpartisan organizations – the League of Women Voters and Voto Latino.
The Herbalife Nutrition www.iamherbalife.com website will feature the League of Women Voters’ first ever presidential election widget. The widget, entitled VOTE411, provides users with information about voting registration deadlines, absentee and early voting options, ballot measures, polling place locations and enables users to compare candidates’ positions side-by-side through the online voters’ guide.
“Millions of Americans miss the opportunity to vote in major election years because they lack basic information about the voting process. We are grateful to have help from Herbalife Nutrition in breaking down this barrier and getting needed information directly into the hands of voters,” said Chris Carson, president of the League of Women Voters. “This widget will empower citizens around the country and motivate them to get to the polls by providing them with the information they need to vote.”
Separately, Voto Latino, is organizing voter registration drives at 20 Nutrition Clubs run by Independent Herbalife Members in California, Florida and Colorado.
Since the beginning of August, Voto Latino has been training Nutrition Club owners on the use of educational materials to enroll voters, particularly millennials, who represent 44 percent of the 27.3 million eligible Latino voters nationwide.
Herbalife Nutrition hopes to register hundreds of members by election time in November.
“At its core, Herbalife Nutrition is about empowering people and giving them the tools they need to shape their future,” said Eric Rosen, senior vice president, Global Government Affairs. “Voting is a crucial right that gives each and every one of us the power to determine what happens in our communities and our nation, and Herbalife Nutrition is proud to promote civic engagement with the League of Women Voters and Voto Latino – two organizations that have shown the ability to provide Americans with the information they need to play a role in our democracy.”